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Marketing 3.0 philip kotler resumen3/13/2024 And that’s terrible news.Īs marketing was developing its knowledge and technology, the perception and level of consumer demand changed. That allows any company to be able to invest in marketing, making ads, pamphlets, campaigns on social networks. Technology has evolved, and costs have declined. The way marketing is done evolved a lot over the last few decades.Īll the research and knowledge created in the field have become simple rules, easy to follow by the marketer. Want to start planning your business marketing? Want to plan a long-term marketing career?ĭo not miss this microbook! “Marketing 3.0 Summary” A New Consumer From Products to Customers to the Human Spirit Marketing 3.0 is an extremely rich and full of unconventional reviews of the future of marketing. Some may think he has become a dinosaur, but here at 12min we find him to be the most influential guy in marketing history and knowing his work is mandatory for anyone who dreams of making great successful marketing campaigns. He practically invented marketing as an academic discipline and became its greatest teacher. MicroSummary: Phillip Kotler is known as the most influent marketing guru in the world.
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